When ChatGPT launched in 2022, it opened the public’s eyes to the possibilities of AI, prompting fresh discussions about how these technologies might transform the way we learn, communicate, and work. However, many universities responded by focusing on risks, particularly the potential for students to use AI to cheat on assignments. While academic integrity is important, focusing solely on this misses the larger opportunity AI offers universities.

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AI tools are encouraging universities to rethink how they operate, with potential benefits for teaching, administration, and accessibility across campus. Like any emerging technology, AI brings both risks and rewards and is progressing at a rapid pace. To stay competitive, manage budgets, and continue offering high-quality education, universities must prepare to adopt AI in ways that benefit students and support long-term goals.

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This article looks at AI's impact on the student experience—an essential factor in university success. We examine the benefits and outline 5 ways universities can leverage AI to enhance students’ time at university.

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How AI is Shaping the Student Experience

1. Attraction and Admissions
   AI-driven chatbots and virtual assistants provide prospective students with quick responses to questions, while predictive tools help identify promising applicants. Automated systems streamline applications, creating a smoother admissions process.
2. Induction and Onboarding
   AI-powered recommendations and gamified platforms enhance the onboarding process, offering new students personalised options for campus involvement. Tools like VR enable students to explore campus remotely, easing the transition to university life.
3. Teaching and Research
   Personalised learning platforms and AI-driven research models help students and academics focus on key content. Adaptive learning tools adjust materials to students’ needs, while predictive models support complex research analysis.
4. Student Support
   With demand for support at an all-time high, AI assists universities in providing timely, relevant help. Virtual assistants and predictive tools connect students to resources efficiently, identifying early signs of struggle to offer tailored support.
5. Belonging and Engagement
   Building community is critical, especially in online and hybrid environments. AI can suggest relevant extracurricular activities, connect students with mentors, and strengthen alumni engagement.

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While some universities are early adopters of AI, others are waiting to observe its effects. Yet with tools like AI-generated tutoring, instant feedback, and predictive analytics becoming increasingly sophisticated, AI’s role in higher education is set to expand. Now is the time for universities to develop thoughtful strategies to harness the potential of AI to improve the student experience.

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