1. Wonderful

We are an AI agency driving innovation to solve your toughest business challenges.

Currently working on

8-week generative AI prototype for one of Australia's leading super funds
Generative AI enablement workshop and roadmap for national law firm
Generative AI automation for SaaS start-up reducing weekly tasks to seconds

We create meaningful change by combining generative AI, human-first design and a deep expertise in data and tech.

Our mission is to empower businesses to thrive in a rapidly evolving digital landscape by turning complex challenges into strategic advantages.

About Us

What we do

Discover

From 8 weeks

We pick the right problems to solve through rapid discovery.

Pilot

From 3 months

We pilot and refine solutions through make, test, learn.

Launch

From 6 weeks to 1 year

We build and launch AI experiences that users will love.

Learn More

Advisory

Ongoing

We guide businesses through AI and business transformation.

Get started

Full-day Gen-AI Roadmap Workshop

Designed to help you explore the potential of generative AI for your business. Together, we’ll craft a tailored strategy that aligns with your goals and sets a clear path for implementation.

What you get

—A guided, catered workshop in our inspiring space
—Unlock high-impact AI opportunities for your business
—A customised Gen-AI roadmap for success

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8 week Gen-AI Prototype

We pick the right problems to solve and use rapid discovery techniques to uncover new ideas. A focused 8-week Gen-AI prototype to accelerate your business transformation.

What you get

—Sprint 1: Opportunity mapping & UX
—Sprint 2: AI proof-of-concept
—Sprint 3: Concept refinement
—Sprint 4: End-user testing and feedback loop

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AI Insights

How agentic AI is shaping the workforce of tomorrow

Humanising AI: The future of conversational design in a fast-adopting world

The next evolution of AI: Generative user interfaces

Leveraging generative AI for a user-centric future

Digital transformation in the age of generative AI

How AI is reshaping Australia's legal sector: Faster, cheaper, and more accurate services

Over 15 years pioneering digital, we’ve been privileged to work with outstanding clients

  • AMP Capital

  • Perpetual

  • City of Sydney

  • SAE Creative Institute

  • Pallion

  • Mirvac

  • Prime Value Asset Management

  • Aqualand

  • Noble Oak

  • TAL

  • Canteen

  • Actuaries Institute

  • Employment Hero

  • University of NSW

  • Regional Australia Bank

  • The Tax Institute

  • The GPT Group

  • Australian College of Applied Professions

  • Merivale

  • Cancer Council

  • Ansarada

  • Western Sydney University

  • University of Tasmania

  • Trilogy Hotels

  • Shadforth

  • Dexus

  • Roseville College

"Partnering with Why Not Now has been transformative for LHD Lawyers. Their generative AI enablement workshop and ongoing advisory support have been instrumental in shaping our AI transformation journey, enhancing our services and operational efficiency."

James Bodel, CEO, LHD Laywers

Get in touch

Why wait? Enquire now and start shaping your future today.

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Sydney

Bay 5-7, 2 Locomotive St
Eveleigh NSW 2015

(02) 8776 3529

Melbourne

Level 35, 477 Collins St
Melbourne VIC 3000

(03) 4829 5205

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging and commit to building a brighter future together. Wonderful is a proudly inclusive organisation and an ally of the LGBTIQA+ community.

Sydney

2 Locomotive St
Eveleigh NSW 2015

Melbourne

Level 35, 477 Collins St
Melbourne VIC 3000

Singapore

21 Collyer Quay
Singapore 049320

Dubai

The Offices 4, One Central
Dubai World Trade Center

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